JON MARCHIONE

AboutOther Work

Crafting a community bike race.

Smiling woman wearing glasses and a pink shirt holds up a black tie-dye t-shirt with yellow text and graphics reading 'Flower Rat Baltimore MD'.

Client

Charm City Flower Rat

Scope

Logo Design
Identity Development
Digital Design
Illustration
Production
Signage

The Charm City Flower Rat is a beginner-friendly, alley-cat-styled bike race that I've organized and created the identity for every spring in Baltimore since 2023. Over that period the ride has grown to over 100 participants, becoming a mainstay, bringing together the bike community in celebration of the spring season and warmer weather.

Spoke Cards

A tradition of alley-cat races is to place a custom spoke card in between the spokes of your bike's wheel to identify riders and also as a way to show to other bikers after the fact what races you have participated in. This concept has driven the branding of each year's ride with a custom illustrated and designed spoke card featuring flowers, bikes, and rats.

Colorful vintage-style poster with curved text reading Flower Rat Baltimore MD April 1st and a small drawing of a rat riding a bicycle through flowers.Colorful illustration reading 'Flower Rat 2024 Baltimore MD Now April 14' with three animated animals riding bicycles surrounded by flowers.

Showing Off

Every year I hand print shirts for the race and have an activity for riders to do at the end of the race relating to the shirts. We've done tye-dyeing, bleach-dyeing, and a print-your-own printing booth where participants could bring their own shirt to print on! In 2025 I made a custom patch for the race from the hand-lettered logo I made for the race.

Beige T-shirt with a circular navy blue graphic reading 'Flower Rats Baltimore MD' with floral and bicycle illustrations.Two black T-shirts with green floral designs reading 'Flower Rat 24 Baltimore MD,' with note indicating bleach dye effect on smaller shirt.

Community Prize Sponsors

Every year I coordinate with local businesses to donate prizes for the winners of the race. Every year they exceed my expectations with their generosity and really make the ride special for all the participants.

Decorative floral border surrounding text reading 'Flower Rat 24,' green Patagonia logo with mountain outline, and 'Prize Sponsor' in orange text on a dark background.

A Special Spring Surprise

This event is a labor of love and I do it every year because I truly enjoy getting to meet folks in the community and bring everyone together. The spirit of the ride was exemplified during the afterparty of the 2024 Flower Rat.
The 2024 Flower Rat ended and our afterparty was at Charm City Meadworks. While we were tallying the points at the end of the race a migrating swarm of bees touched down on one of our rider's bike bags. Thankfully another rider was a beekeeper & quickly rode home to grab their gear!
This happening against the backdrop of a giant bee mural felt like a sign of approval from the gods of spring. Plus not one rider got stung!